Work + Projects
Work
2018 - CURRENT
MOHI Calcutta
Fostering a direct connection between consumers and handloom artisans to make environmentally conscious clothing.
2020 - CURRENT
Avisa Nila
Enhancing the guest experience to foster a peaceful and tranquil environment on Tarkarli beach.
2018 - 2020
consultans.
Acting as a growth partner for boutique businesses through a design-led approach.
Projects
BRANDING + LOGO DESIGN
MOHI Calcutta
A brand creation project for an artisanal handloom label. The brand name "Mohi" is another name for the Goddess Durga, who is at the heart of the project. The logo symbol is a modern, geometric version of a traditional Bengali 'Alpona'.
ART DIRECTION
MOHI Calcutta
Visual identity for MOHI Calcutta, crafting a rich, moody, and earthy aesthetic that strategically connects the heritage of Bengali handloom sarees to a potent, modern brand narrative.
WEB + UX DESIGN
PRISMCOVER
An insurance portal created for Kapalin Insurance Broking. The name "Prism Cover" was chosen to represent a wide spectrum of insurance options. The project began with a process-oriented approach, starting with a task flow to define the portal's direction.
EXPERIENCE DESIGN
Stok Beer
a people-centric experience strategy for Stok Beer, transforming the consumption journey into a series of memorable brand touchpoints.
FURNITURE DESIGN
TU CHU WU
A product design project inspired by a research trip to Taiwan. The coffee table's design draws from the triangle shape, which is a significant symbol in the Rukai people's folklore.
PRODUCT DESIGN
Kā
A product that reimagines the traditional Thai soup bowl. The design is a modern take on a traditional concept, allowing for easier and healthier consumption by separating the solids from the liquids.
