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A little bit about me...

Hello! I am a Brand and Design Strategist with a decade of experience in creating memorable and impactful brand experiences. Having recently made the move to Bengaluru from Mumbai, I bring a unique perspective shaped by my time studying Product Design in Singapore and my work with handloom artisans in rural India.

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I believe that good design should be both a visual delight and a strategic powerhouse. As much as I enjoy the thrill of a big project, I also make time for my true love: art. Painting is my way of unwinding and staying inspired, and I truly believe it’s the secret to keeping my work fresh and full of life.

Education


ISDI Parsons, Mumbai | 2015-2017

PG Design + Innovation (UX Specialism)
Focused on developing a human-centered approach to problem-solving, with a specialisation in user experience design.
 


LASALLE College of the Arts, Singapore | 2011-2015

BA (Hons) Product Design
Gained a comprehensive understanding of the entire product design lifecycle, from conceptualisation and research to prototyping and production. This program provided a strong foundation in design principles and creative problem-solving.
 

CV

Experience


DESIGN & BRAND MANAGER

MOHI Calcutta | 2018 - CURRENT

  • Led end-to-end brand creation, development, marketing, and packaging for an artisanal handloom label.

  • Pivoted the business to a B2B model, adding international exports as a new revenue stream.

  • Managed sourcing and distribution and conducted R&D in collaboration with two artisanal clusters.
     


DESIGN + CREATIVE CONSULTANT

Avisa Nila Beach Resort | 2020 - CURRENT

  • Conceived and executed brand development, promotional campaigns, and visual merchandising.

  • Enhanced guest experiences, increasing repeat bookings by 3x.

  • Supervised marketing initiatives across channels for aspirational engagement.
     


CREATIVE HEAD + FOUNDER

ConsultANS. Integrated Communications | 2018 - 2020

  • Established a design agency and led a team of 11 people.

  • Grew boutique businesses through design-led marketing, branding, UI/UX, and Content Strategy.

  • Collaborated with 7 diverse clients to design positioning strategies and execute targeted marketing campaigns.
     


FURNITURE DESIGNER + DESIGN COORDINATOR

The Great Eastern Home | 2014 & 2015

  • Conceptualised bespoke furniture solutions and delivered impactful client presentations.

  • Fast-tracked to core design member in 2 months for strong client engagement and execution.
     

Skills

Business & Marketing Strategy

  • BTL Campaign Design

  • Market Research

  • Brand Management

  • Marketing - Digital, Events

  • Client Relationship Management

Cross Functional Collaboration

  • Impactful Presentations

  • Stakeholder Communication

  • Active Listening

  • Agile Project Delivery

Design & User Experience

  • User Research

  • Brand Identity

  • Visual Design

  • Product Design

  • Packaging

  • Prototyping

Software Proficiency

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD)

  • Figma

  • Draw.io

  • Rhinoceros 3D

  • Keyshot

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